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Sustainable Destination Branding and Marketing: Strategies for Tourism Development
by Azilah Kasim • Hugues Seraphin • Azizul Hassan • Professor Maximiliano Korstanje • Kemal Birdir • Ali Dalgic • Derya Toksöz • Andy Heyes • Sanjay Nadkarni • José Alabau-Montoya • María-Eugenia Ruiz-Molina • Elson Mankhomwa • James Malitoni Chilembwe • Victor Ronald Mweiwa • Ilke Basarangil • Lim Cha Ling • Gül Erkol Bayram • Moustafa A. Mekawy • Perunjodi Naidoo • Prabha Ramseook Munhurrun • Vishnee Sowamber • Hulisi Binbasioglu • Ugur Akdu • Serap Akdu • Jeetesh Kumar • Anshul Garg • Krishnan Umachandran • Hengky Sumisto Halim • Yaiza López-Sánchez • Sevda Sahilli Birdir • Nese Aydin • Kevser Çinar • Daniel Weiss • Ericka Amorim • Priyakrushna Mohanty • Hemachandran RajamanicamDestination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism... थप
Language: ENGप्रतिलिपि अधिकार 2020