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  • Introduction to Marketing Concepts

    by John Ensor • Graeme Drummond

    Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing.The authors focus only on the points that are n... थप

    Language: ENG
    प्रतिलिपि अधिकार 2005

  • Strategic Marketing: Plannning And Control (Cim Coursebook Ser.)

    by John Ensor • Graeme Drummond • Ruth Ashford

    The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly... थप

    Language: ENG
    प्रतिलिपि अधिकार 2008
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