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Search results: 3
  • Brighter Smiles for the Masses--Colgate vs. P&G

    Brighter Smiles for the Masses--Colgate vs. P&G

    by Felix Oberholzer-Gee • Dennis Yao • Filipa Azevedo Jorge

    In 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate P... थप

    Language: ENG
    प्रतिलिपि अधिकार 2005
  • Brighter Smiles for the Masses--Colgate vs. P&G

    Brighter Smiles for the Masses--Colgate vs. P&G

    by Felix Oberholzer-Gee • Dennis Yao • Filipa Azevedo Jorge

    In 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate P... थप

    Language: ENG
    प्रतिलिपि अधिकार 2005
  • Brighter Smiles for the Masses--Colgate vs. P&G

    Brighter Smiles for the Masses--Colgate vs. P&G

    by Felix Oberholzer-Gee • Dennis Yao • Filipa Azevedo Jorge

    In 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate P... थप

    Language: ENG
    प्रतिलिपि अधिकार 2005
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