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  • Sensory and Consumer Research in Food Product Design and Development (Institute of Food Technologists Series)

    Sensory and Consumer Research in Food Product Design and Development (Institute of Food Technologists Series)

    by Jacqueline H. Beckley • Howard R. Moskowitz • Anna V. Resurreccion

    During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste... थप

    Language: ENG
    प्रतिलिपि अधिकार 2012
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