Tourism Marketing
Synopsis
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study material which explores the myriad of collaborative marketing strategies undertaken by tourism organisations across the world.
- प्रतिलिपि अधिकार:
- 2005 Alan Fyall and Brian Garrod.
Book Details
- Book Quality:
- ISBN-13:
- 9781845412920
- Publisher:
- Channel View Publications
- Date of Addition:
- 2014-05-14T20:54:30Z
- भाषा:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.