Algorithmic Bias in Marketing

Algorithmic Bias in Marketing
By:

Synopsis

This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P's of marketing - promotion, price, place and product-characterizing the marketing decision that generates the bias and highlighting the consequences of such a bias. Then, it explains the potential causes of algorithmic bias and offers some solutions to mitigate or reduce this bias.

प्रतिलिपि अधिकार:
2020 HBS

Book Details

Book Quality:
ISBN-13:
Publisher:
Harvard Business Publishing
Date of Addition:
भाषा:
English
Categories:
Business and Finance, Nonfiction,
Usage Restrictions:
This is a copyrighted book.