Shopping for Identity
Through examples of ads targeting American pluralism from "nuts" to tracing one's Irish roots via an airline, Halter (history and American studies, Boston U.) studies the current marketing trend of catering to consumers' quest for ethnic identification. Includes terminology notes and extensive references. Annotation c. Book News, Inc., Portland, OR (booknews.com)
- प्रतिलिपि अधिकार:
- 2000 Marilyn Halter
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