E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for traditional CPG firms in the new online age and learn what data such firms have access to and what kind of problems they can address with data.
- प्रतिलिपि अधिकार:
- 2021 HBS
- Book Quality:
- Harvard Business Publishing
- Date of Addition:
- Business and Finance, Nonfiction,
- Usage Restrictions:
- This is a copyrighted book.
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