Management: The Basics
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:
* planning effective business strategy to meet goals * how successful marketing works* how organizations are structured and function* how to understand corporate finance* what affects how people work and effective human resources management * the importance of knowledge and culture.
This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.
- प्रतिलिपि अधिकार:
- 2004 Morgen Witzel
Choosing a Book Format
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DAISY format is used by GoRead, Read2Go and most Kurzweil devices.
Audio (MP3) format is used by audio only devices, such as iPod.
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