Persuasion, Social Influence, and Compliance Gaining (4th edition)
Synopsis
This text looks at persuasion from a broad-based perspective, encompassing the scope of persuasion found in everyday life. By examining persuasion in contexts such as advertising, small groups, and face-to-face encounters, the text places emphasis on new avenues of studying persuasion, such as deception and deception detection, compliance gaining, and music as persuasion. This second edition contains a new chapter on visual persuasion, expanded discussions of propaganda and cultural influences on persuasion, and a new section on adapting to audiences. Gass is affiliated with California State University. Seiter is affiliated with Utah State University. Annotation c. Book News, Inc. , Portland, OR (booknews. com)
- प्रतिलिपि अधिकार:
- 2011 Pearson Education, Inc.
Book Details
- Book Quality:
- ISBN-13:
- 9780205698189
- Publisher:
- Allyn & Bacon, Incorporated
- Date of Addition:
- 2011-02-24T02:19:49Z
- भाषा:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.