Bord Bia: Strategically Growing Irish Exports

Bord Bia: Strategically Growing Irish Exports
By:

Synopsis

Agriculture was Ireland's largest indigenous industry. Its agri-food sector was export-driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development and marketing of the Irish food, drink and horticulture industry. Bord Bia's CEO, Tara McCarthy, was shaping the government agency's new strategy amid a volatile socio-political environment (with Brexit and other cross border trade issues) and in light of consumer trends in the macro food and drink industry.

प्रतिलिपि अधिकार:
2018 HBS

Book Details

Book Quality:
ISBN-13:
Publisher:
Harvard Business Publishing
Date of Addition:
भाषा:
English
Categories:
Business and Finance, Nonfiction,
Usage Restrictions:
This is a copyrighted book.