Eurasian Business Perspectives

Eurasian Business Perspectives
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Synopsis

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.

प्रतिलिपि अधिकार:
2019 Springer

Book Details

Book Quality:
ISBN-13:
9783030186524
Publisher:
Springer International Publishing
Date of Addition:
भाषा:
English
Categories:
Business and Finance, Law, Legal Issues and Ethics, Nonfiction, Psychology, Sociology,
Usage Restrictions:
This is a copyrighted book.