Herman Miller (A): Innovation by Design
Synopsis
Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as computer-assisted sales and value chain integration. This case details the innovations that have led to a completely new business model for a previously underserved market and highlights the integration of target customer, product design, manufacturing, and supply chain management. Includes color exhibits.
- प्रतिलिपि अधिकार:
- 2001 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2019-03-30T23:31:43Z
- भाषा:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.