Repositioning CARE USA
Synopsis
CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the organization's transition.
- प्रतिलिपि अधिकार:
- 2008 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2019-03-30T22:45:36Z
- भाषा:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.