ConAgra Foods
Synopsis
In 2005, CEO Bruce Rohde has almost completed the integration of ConAgra Foods' collection of 90 independent operating companies into a focused, value-added firm and was beginning to think about his successor. ConAgra had become the second largest food company and No. 1 food service supplier in the United States. Rohde believed that the company, with its solid portfolio of brands and history of leadership in important trends such as healthy foods, was ready to begin its next chapter as one of the great marketing companies, in league with Kraft Food or Coca-Cola. The job of the next CEO would be to unlock the enterprise value of the company in the face of continuing customer consolidation and increasingly diverse consumer requirements.
- प्रतिलिपि अधिकार:
- 2005 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-04T07:22:02Z
- भाषा:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.