Protecting Brand Equity
Customers' trust in a brand can represent enormous value for the corporation. This chapter explores ways to protect brand equity from erosion due to product defects, unfair trade practices, deceptive advertising, and invasions of customer privacy.
- प्रतिलिपि अधिकार:
- 2008 HBS Press
- Book Quality:
- Harvard Business Publishing
- Date of Addition:
- Business and Finance, Nonfiction,
- Usage Restrictions:
- This is a copyrighted book.
Choosing a Book Format
EPUB is the standard publishing format used by many e-book readers including iBooks, Easy Reader, VoiceDream Reader, etc. This is the most popular and widely used format.
DAISY format is used by GoRead, Read2Go and most Kurzweil devices.
Audio (MP3) format is used by audio only devices, such as iPod.
Braille format is used by Braille output devices.
DAISY Audio format works on DAISY compatible players such as Victor Reader Stream.
Accessible Word format can be unzipped and opened in any tool that supports .docx files.