Sex, Drugs, and Rock 'n Roll
Synopsis
This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging markets, particularly the parts of Africa that have a heavy disease incidence. MTV has developed a DNA of public service announcements that it claims are of central relevance to its high-risk customer base. How core is this to the strategy of a for-profit firm like MTV? What role can a multinational play in helping develop the health care 'soft' infrastructure in such emerging markets?
- प्रतिलिपि अधिकार:
- 2008 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T20:23:53Z
- भाषा:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.