Develop a Common Planning Process and Information System

Develop a Common Planning Process and Information System
By:

Synopsis

Apparently sophisticated marketing firms often lack a common planning process across their silo units. In too many cases, the silo units are able to use their homegrown planning process, and the results are predictably uneven and ad hoc. What is optimal is to have both a planning process and a supporting information system that are the same across silos-and this is where the CMO comes in. This chapter describes some prototype silo planning processes and silo-spanning information systems that can serve as a model and point of departure for those attempting to develop or refine their own.

प्रतिलिपि अधिकार:
2008 HBS Press

Book Details

Book Quality:
ISBN-13:
Publisher:
Harvard Business Publishing
Date of Addition:
भाषा:
English
Categories:
Business and Finance, Nonfiction,
Usage Restrictions:
This is a copyrighted book.