The case describes the new product development process for WingspanBank.com, an Internet-only financial services "infomediary" created by a team from Bank One's First USA division. The creation of the bank is described from concept development to prelaunch decision making. Rich detail is provided for analysis about the processes and managerial decisions that allowed the bank to be created in roughly 120 days through a team of 30 vendors. In addition, the concept of an "infomediary" is introduced. The case's decision point requires students to make tradeoffs between speed (the desire to achieve first-mover advantage in online banking) and reliability and completeness of concept.
- प्रतिलिपि अधिकार:
- 1999 HBS
Choosing a Book Format
EPUB is the standard publishing format used by many e-book readers including iBooks, Easy Reader, VoiceDream Reader, etc. This is the most popular and widely used format.
DAISY format is used by GoRead, Read2Go and most Kurzweil devices.
Audio (MP3) format is used by audio only devices, such as iPod.
Braille format is used by Braille output devices.
DAISY Audio format works on DAISY compatible players such as Victor Reader Stream.
Accessible Word format can be unzipped and opened in any tool that supports .docx files.