FreshTec
Synopsis
An entrepreneurial produce packaging firm, that has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging product to market. The technology holds promise after a long development phase, but the packaging is expensive and Wright and his team must convince the industry stakeholders of the packaging's value.
- प्रतिलिपि अधिकार:
- 2010 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T01:44:52Z
- भाषा:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.