Rachael Ray
Synopsis
The case details the rapid rise of Rachael Ray's career, beginning with her first appearance on NBC's Today show in March 2001. The case chronicles her success, exploring her various brands, promotional work and expansion into new media markets. The case also allows students to grapple with the challenges Rachael Ray might face in terms of the continued sustainability of her successful brand.
- प्रतिलिपि अधिकार:
- 2008 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T20:05:31Z
- भाषा:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.