Gary Rodkin at Pepsi-Cola North America (A)
Synopsis
After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment, this case also provides an opportunity to examine effective leadership, reorganization, and brand management in the context of the beverage industry.
- प्रतिलिपि अधिकार:
- 2002 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T01:46:17Z
- भाषा:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.