The 3rd Edition of Resorts: Management and Operation is a summary of almost 30 years of thought, analysis, and research into the field of resort management written from a business viewpoint yet takes into account the unique structure of resorts. The text is divided into three sections. Each sectio...
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This undergraduate text introduces the tourism industry, with sections on planning, developing, and controlling tourism destinations, tourism marketing and promotion, factors influencing the tourism market, and the characteristics of travel. Learning features include objectives, chapter overviews, ...
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This seventh edition incorporates changes in the tourism system relating to destinations, channels of distribution, tourist markets, and modes of transportation. Each chapter includes new "Quick Trips."...
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