Search Results

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It pr... More

Fintech Dictionary - What is a blockchain framework? What is crowdlending or an ICO? The Fintech Dictionary helps readers in clarifying key terms that have emerged in the vivid field of financial technology (fintech). It links keywords from banking and insurance, from information technology as well ... More

This book contains the refereed proceedings of the 19th International Conference on Business Information Systems, BIS 2016, held in Leipzig, Germany, in July 2016. The BIS conference series follows trends in academia and business research; thus the theme of the BIS 2016 conference was Smart Busines... More

Business information systems is a rapidly developing domain. There are many topicsthatdeserveattentionbuthavenotyetfoundaplaceincanonicalresearch. Workshops give researchers the possibility to share preliminary ideas, ?rst - perimental results, or to discuss research hypotheses. Discussions held ... More

This book connects the new world of digitalization with classic IT management. With the presence of software in objects, products and processes, most businesses will become software-defined businesses. Software development and software management are thus key to stay competitive in an environment th... More

Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven f#65533;r Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fallbeispiele. F#65533;r das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie dr... More

Dieses Buch hilft dem Leser im Umfeld der Digitalisierung bei der Begriffsklärung und stellt einschlägiges Know-how zur Verfügung. ​Was bedeutet 42? Was ist eine Subchain? Was ist der Unterschied zwischen Robotics und Artificial Intelligence? Der Schwerpunkt liegt dabei auf den Entwicklungen, die se... More

Dieses essential verbindet die neue Welt der Digitalisierung mit dem klassischen IT-Management. Es erkennt die Softwareentwicklung und das Softwaremanagement als wichtiges Element digitaler Innovationen. Dazu f#65533;hren die Autoren ausf#65533;hrlich in das Software-defined Business ein und legen... More

Lernen Sie die anwendungsorientierte Seite der Wirtschaftsinformatik kennen Wo kommen Informationstechnologien in Gesellschaft und Wirtschaft zum Einsatz? Dieses Lehrbuch liefert eine ganzheitliche und praxisbezogene Antwort. Die Autoren erläutern die Bedeutung von Informationssystemen in Unterne... More

"Warum und wozu braucht ein Unternehmen ein Informations- und Kommunikationssystem? Was kann die Wirtschaftsinformatik zur Erreichung der betrieblichen Unternehmensziele leisten? Wie muss dazu sinnvollerweise vorgegangen werden? Die Autoren geben klare und umfassende Antworten / / " Prof. Dr. Eva... More

Indigenous Motherhood in the Academy highlights the experiences and narratives emerging from Indigenous mothers in the academy who are negotiating their roles in multiple contexts. The essays in this volume contribute to the broader higher education literature and the literature on Indigenous repres... More

Originally published in 1989, this book analyses the economic and political position of the small firm in the 1980s, and in particular the relationship between small and large firms in an advanced capitalist economy. Focusing on the printing and clothing industries, it examines the industrial relati... More

Globalisation, State and Labour combines a new theoretical approach with comparative analysis – ensuring that it will be of vital interest to anyone concerned with the globalization debate, the future of the state, and organized labour. It shows how although the world is undergoing enormous changes... More

UNDERSTANDING AND MANAGING PUBLIC ORGANIZATIONS, FIFTH EDITION “This is the definitive place for all serious students of public administration to start. It is the most comprehensive book in the field. It is required reading for MPA students, Ph.D. students, and all scholars in the field.” —Kenneth J... More

Discover the latest insights in organization theory from a comprehensive and masterful volume Understanding and Managing Public Organizations, 6th Edition provides readers with an authoritative reference for scholars, masters, and doctoral students in public management and public affairs programs in... More

Since the late 1980s the experiences of work and employment in the former communist world have been profoundly transformed. Work, Employment and Transition brings together a series of essays by leading international scholars which highlights the varied and complex forms that work and employment rest... More

After the huge success of the ?rst German Conference on Multiagent System Technologies (MATES) last year in Erfurt the German Special Interest Group on Distributed Arti'cial Intelligence together with the steering committee of MATES proudly organized and conducted this international conference for t... More

Teaches basic phonic concepts necessary for beginning reading.... More

This mirror for princes sheds light on the relationship between spiritual and political authority in early modern Egypt This guide to political behavior and expediency offers advice to Sufi shaykhs, or spiritual guides, on how to interact and negotiate with powerful secular officials, judges, and t... More

This book constitutes the refereed post-conference proceedings of the First International Conference on Intelligent Cloud Computing, held in Muscat, Oman, in February 2014. The 10 revised full papers presented were carefully reviewed and selected from 18 submissions. The papers cover topics in the... More

This report addresses the conceptual basis, design, and implementation of the National Environmental Performance Track program. The voluntary program sought to encourage facilities to improve their environmental performance and provide a more collaborative relationship between facilities and regulat... More

Love Inspired Suspense brings you four new titles for one great price, available now for a limited time only from November 1 to November 30! Enjoy these contemporary heart-pounding tales of suspense, romance, hope and faith. This Love Inspired Suspense bundle includes The Husband Hunt by Karen Kirst... More

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the... More

This convenient handbook shows you how to correlate nursing diagnoses with known information about clients on the basis of assessment findings, established medical or psychiatric diagnoses, and the current treatment plan. Extensively revised and updated with the new 2018-2020 NANDA-I approved nursin... More

This book provides an overview of the innovative concepts, methodologies and frameworks that will increase the feasibility of the existing telemedicine system.  With the arrival of advanced technologies, telehealth has become a new subject, requiring a different understanding of IT devices and of th... More