Search Results

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on co... More

This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulat... More

Philip Graves, one of the world's leading experts in consumer behavior, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea tha... More

Realistic novel of Settling the frontier.... More

'Thought-provoking, well-written, and offering a range of fresh and sometimes challenging perspectives, Planning and Support should be essential reading for people working in the field of learning disabilities. Highly recommended.' - Involve Magazine The authors outline the skills needed and commo... More

This book delivers a comprehensive and up-to-date treatment of practical applications of metamaterials, structured media, and conventional porous materials. With increasing levels of urbanization, a growing demand for motorized transport, and inefficient urban planning, environmental noise exposure ... More

A pocket-sized self-test book designed for junior doctors. It features not only multiple choice questions, but also case histories, questions on ECGs, data interpretation, x-ray and picture questions. The range of subjects covered is comprehensive andthe answers informative and unambiguous.Designed ... More

Storytelling in Sixteenth-Century France is an innovative, interdisciplinary examination of parallels between the early modern era and the world in which we live today. Readers are invited to look to the past to see how then, as now, people turned to storytelling to integrate and adapt to rapid soci... More

In Praise of Harmony is the first critical and biographical study of Vogler to appear in English.... More

This volume provides a comprehensive guide to three major theaters of combat: the Atlantic, the Mediterranean, and the Indian Ocean. The war at sea was a critical contest, as sea-lanes provided the logistical arteries for British and subsequent Allied armies fighting on the three continents of Afric... More

First published in 1979, Chemical Carcinogenesis and DNA is an essential guide to the relationship between mutagens, carcinogens and our own genetic makeup. Covering a range of associated topics, this volume provides information that would prove most beneficial for practitioners of medicine and stud... More

This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more com... More

A comprehensive guide to data-driven school improvement Look beyond student test scores with a practical and multidimensional data gathering approach. The authors detail the steps for identifying, collecting, analyzing, and using data as a basis for making instructional and schoolwide decisions. ... More

Fully updated with new content and full-colour figures, the second edition of this successful book reflects developments and growth in our knowledge of carrots and related crops worldwide. It covers the scientific basis of their biology and production, with updated technical crop management content.... More