The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media...
More
Leadership Paradoxes was shortlisted for the 2017 Management Book of the Year, an industry book award organised by the Chartered Management Institute and the British Library.
********************************************
Leadership remains one of the most sought-after qualities in contemporary societ...
More
