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The start-up BlueVine Capital Inc. (BlueVine) used data and technology to help finance small businesses via factoring and lines of credit. The case explains the small business financing market in mid-2010s, how CEO Eyal Lifshitz identified the opportunity for BlueVine, and how he built the company t... More

Professor Prithwiraj Choudhury, Executive Director Carin-Isabel Knoop (Case Research and Writing Group), and Associate Case Researcher Nathaniel Schwalb (Case Research & Writing Group) prepared this case. It was reviewed and approved before publication by a company designate. Funding for the develop... More

As of early 2018, five U.S. technology companies-Google, Apple, Facebook, Amazon, and Microsoft-were among the largest companies in the world. Similarly, three Chinese technology firms-Baidu, Alibaba, and Tencent, or BAT-had emerged as global players due in part to the protection of China's "Great F... More

As of early 2018, five U.S. technology companies-Google, Apple, Facebook, Amazon, and Microsoft-were among the largest companies in the world. Similarly, three Chinese technology firms-Baidu, Alibaba, and Tencent, or BAT-had emerged as global players due in part to the protection of China's "Great F... More

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This case supplements “Apple: Privacy vs. Safety (A), covering select events in 2017, including 1) a mass shooting in which U.S. law enforcement was not able to access the shooter’s encrypted iPhone and 2) Apple’s compliance with the Chinese government’s request to make it more difficult for iPhone ... More

In 2019, the retail and consumer product industries were undergoing a generational transformation. The consumer sector had gone through two other generational shifts in the past 50 years. During each shift, many legacy businesses lost share or outright failed. The businesses that survived and thrive... More

China's digital commerce platforms engage billions of consumers daily across a number of routine tasks from banking, retail purchases, travel, gaming, payments, and more. These platforms are the most sophisticated/informed and highest performing/capable in the world. While often business leaders ref... More

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After much internal debate, THE VELUX FOUNDATIONS of Denmark have decided to allocate a small percentage of their investment portfolio to impact investments. Cambridge Associates, one of the leading investment advisory firms in the world, has been engaged to assist them in developing and implementin... More

This case supplements "Apple: Privacy vs. Safety (A), covering select events in 2017, including 1) a mass shooting in which U.S. law enforcement was not able to access the shooter's encrypted iPhone and 2) Apple's compliance with the Chinese government's request to make it more difficult for iPhone ... More

After much internal debate, THE VELUX FOUNDATIONS of Denmark have decided to allocate a small percentage of their investment portfolio to impact investments. Cambridge Associates, one of the leading investment advisory firms in the world, has been engaged to assist them in developing and implementin... More

In 2018, Initial Coin Offerings (ICOs) were an emerging fundraising method for blockchain-based projects. As the ecosystem grew, there were many open questions on regulation, pricing, and even which projects were a good fit for blockchain. However, there was already some emerging consensus on the be... More