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A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of the evolutionary nature of the... More

On January 11, 2000, AOL and Time Warner announced their intention to merge, creating what AOL CEO Stephen Case and Time Warner CEO Gerald Levin called the 21st century's first fully integrated communications, media, and entertainment company. This case, prepared from public sources, enables in-dept... More

Describes the company's year-long efforts to transition from a medical device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic diseases. With the new vision setting ... More

This exercise enables users to: identify stakeholders and analyze their interests and expectations; categorize interests and expectations based on importance; and develop an action plan.... More

Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.... More

Takes readers back to the original business plan developed by Chemdex founder, Dave Perry, in May 1997. Teaching Purpose: Accompanied by a tool that enables analysis of the business model.... More

Entrepreneurship is a way of thinking, reasoning, and leading. Successful entrepreneurs identify a creative way to address a marketplace problem or need. They then formulate an entry strategy, create a set of experiments to test it, and execute the product development and market entry activities nee... More

This Reading explores how entrepreneurial leaders develop strategies, build capabilities, design their organizations, and address leadership and governance issues as they transition to growth and pursue increased scale and scope. It covers 3 ventures in detail-2 of which achieved economies of scale ... More

This case enables discussion of organizational and industry transformation.... More

Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.... More

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"As he walked towards the exit of a recently opened TeleGrill in Madrid, Leopoldo Fernández, founder and CEO of TelePizza, paused. It was Thursday, October 22, 1998, and the restaurant was quiet. Only three diners were seated at tables, and the delivery people were waiting for orders. Fernández knew... More

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Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.... More

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Case. Andonix: Building Businesses in Turbulent Times.... More

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Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS resources. The company uses informati... More

In order to increase revenues, develop new technologies, and manage information technology more efficiently, Xerox decided to sign a 10-year, $3.2 billion contract with Electronic Data Systems (EDS). This case describes the events that preceded Xerox's decision to outsource information technology.... More

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships, as well as Amazon's plan to mo... More

Discusses the shortcomings of the current "rules of thumb" for intellectual asset valuation in the context of intellectual property licensing transactions. As an alternative to the present scheme, this note proposes quantitative methods for such valuations in order to better inform the parties negot... More