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  • Mrs. Fields, Inc.--1977-87

    by Lynda M. Applegate • Keri Pearlson

    Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS resources. The company uses informati... More

    Language: ENG
    Copyright: 1994

  • National Instruments

    by Natalie Kindred • Lynda M. Applegate • Keri Pearlson

    This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms that simplify development of i... More

    Language: ENG
    Copyright: 2013
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