Search Results

Surveys the overall sequence of processes needed for the success of a strategy based on customer analytics. In particular, it charts the formulation and implementation of this strategy by a Spanish bank that decided to expand into the Small and Medium Enterprises (SME) segment. Starting with the cre... More

CEMEX has pursued an aggressive decommoditization strategy focused on its relationship with small Egyptian retailers. In particular, the strategic role and effectiveness of the Rewards Program, a tournament that rewarded the sales performance of the retailers, was called into question by Assiut Ceme... More

The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongami... More

Querry Genn must face the truth about the past and fight to save humanity and the future in this stunning sequel to Survival Colony 9, which New York Times bestselling author Jonathan Maberry called "a terrific novel."Querry and the members of Survival Colony 9 have defeated a whole nest of the crea... More

In recent years, the study and teaching of Native American oral and written art have flourished. During the same period, there has been a growing recognition among historians, anthropologists, and ethnohistorians that Indians must be seen not as the voiceless, nameless, faceless Other but as people ... More

When the 1% and the 99% clash, the fate of the human race hangs on the actions of two teens from very different backgrounds in this thrilling sci-fi adventure.In the Upperworld, the privileged 1% are getting ready to abandon a devastated planet Earth. And Cam can’t wait to leave. After sleeping thro... More

In a futuristic landscape ravaged by war, a colony's hopes for survival hinge on one teenage boy in this fast-paced, action-packed story.Querry Genn is in trouble. He can't remember anything before the last six months. And Querry needs to remember. Otherwise he is dead weight to the other members of... More