Search Results

Search results: 1

  • BBVA Compass: Marketing Resource Allocation

    by Sunil Gupta • Joseph Davies-Gavin

    BBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing performance of the company and deci... More

    Language: ENG
    Copyright: 2011
Refine Search
Show More Results

Enter a 10 or 13 digit numerical ISBN code
Categories