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Search results: 7
  • Dr. Ing. h.c. F. Porsche AG (A): True to Brand?

    Dr. Ing. h.c. F. Porsche AG (A): True to Brand?

    by Carin-Isabel Knoop • Jeffrey Fear

    Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its independence in 1993, Porsche had to... More

    Language: ENG
    Copyright: 2006
  • Dr. Ing. h.c. F. Porsche AG (B): Made in Germany

    Dr. Ing. h.c. F. Porsche AG (B): Made in Germany

    by Carin-Isabel Knoop • Jeffrey Fear

    An abstract is not available for this product.... More

    Language: ENG
    Copyright: 2006
  • Porsche: The Cayenne Launch

    Porsche: The Cayenne Launch

    by Jill Avery • John Deighton • Jeffrey Fear

    Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV and disapproved of the new bree... More

    Language: ENG
    Copyright: 2011
  • Family Multinationals: Entrepreneurship, Governance, and Pathways to Internationalization (Routledge International Studies in Business History #23)

    Family Multinationals: Entrepreneurship, Governance, and Pathways to Internationalization (Routledge International Studies in Business History #23)

    by Paloma Fernández Pérez • Jeffrey Fear • Christina Lubinski

    In contrast to widespread assessments that family enterprises lack sufficient resources and capabilities to go global, many family companies are competing successfully in an increasingly globalized business environment. Worldwide, a large number of thriving multinationals are still family-owned and/... More

    Language: ENG
    Copyright: 2013
  • Cluster Mobilization in Mitteldeutschland

    Cluster Mobilization in Mitteldeutschland

    by Jeffrey Fear • Christian H.M. Ketels • Claudia Linsenmeier

    As part of the privatization in Eastern Germany after the fall of the Berlin Wall, Dow Chemical made a major investment in the Halle-Leipzig region, one of the largest chemical industry sites in Europe. The executive in charge of Dow's operations in the region, Bart Groot, increasingly felt that the... More

    Language: ENG
    Copyright: 2006
  • The Nordic Civil Sphere

    The Nordic Civil Sphere

    by Jeffrey C. Alexander • Anna Lund • Andrea Voyer

    The civil sphere is a distinctively democratic field in modern societies, one that sustains universalizing cultural aspirations and organizational structures and that has tense and uncertain boundaries with other spheres of social life, like the economy, religion, family, and state.  Unlike the latt... More

    Language: ENG
    Copyright: 2020
  • Mass Tourism in a Small World

    Mass Tourism in a Small World

    by Jim Butcher • John Heeley • Martin Farr • Heather Jeffrey • Gabriele Manella • Raoul Bianchi • Erik Cohen • Hazel Andrews • Julio Aramberri • Gregory Ashworth • Sue Bleasdale • Professor Kelly Bricker • David Duvall • Professor Andrew Holden • Stanislav Ivanov • Professor Chris Ryan • Asterio Savelli • Hongdi Shen • John E Tunbridge • Professor David Weaver • Paul F Wilkinson

    This book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism ... More

    Language: ENG
    Copyright: 2017
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