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Search results: 32
  • H  vding: The Airbag for Cyclists

    H vding: The Airbag for Cyclists

    by Joseph Fuller • Emilie Billaud

    In 2012, Anna Haupt and Terese Alstin, cofounders of the H vding company, reflect on the evolution of their venture and the way forward. Since 2005, Haupt and Alstin had been working on a new type of bicycle helmet-an "airbag for cyclists". What had begun as a thesis had grown into a seven-year jou... More

    Language: ENG
    Copyright: 2015
  • Passion and Strategy: Novozymes’ Embrace of the UN Sustainable Development Goals

    Passion and Strategy: Novozymes’ Embrace of the UN Sustainable Development Goals

    by Andy Zelleke • Emilie Billaud

    This case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world’s first company known to have crafted a new corporate strategy based on the United Nations Sustainable Development Goals (SDGs). Sin... More

    Language: ENG
    Copyright: 2017
  • Allianz Customer Centricity: Is Simplicity the Way Forward?

    Allianz Customer Centricity: Is Simplicity the Way Forward?

    by Emilie Billaud • Eva Ascarza

    This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies' abilities to provide customer satisfaction while being efficient in their operat... More

    Language: ENG
    Copyright: 2021
  • Northvolt: Making the World's Greenest Battery

    Northvolt: Making the World's Greenest Battery

    by Emilie Billaud • Jurgen Weiss

    In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get a share of the profits. The un... More

    Language: ENG
    Copyright: 2021
  • Danone S.A.: Becoming a Mission-Driven Company (A)

    Danone S.A.: Becoming a Mission-Driven Company (A)

    by Benjamin C. Esty • Emilie Billaud

    Emmanuel Faber became CEO of Danone SA, the French food and beverage company, in 2014. Right from the start, he ran the company with a dual commitment to both profit and purpose (i.e., ESG objectives). In fact, in 2018, he said, "It's time to make sustainable business the only way of doing business.... More

    Language: ENG
    Copyright: 2021
  • Danone S.A.: Becoming a Mission-Driven Company (B)

    Danone S.A.: Becoming a Mission-Driven Company (B)

    by Benjamin C. Esty • Emilie Billaud

    Describes the events that took place in the first six months after Danone became France's first "entreprise mission" (mission-driven company).... More

    Language: ENG
    Copyright: 2021
  • Danone S.A.: Becoming a Mission-Driven Company (C)

    Danone S.A.: Becoming a Mission-Driven Company (C)

    by Benjamin C. Esty • Emilie Billaud

    Describes the events that took place in the first year after Danone became France's first "entreprise mission" (mission-driven company).... More

    Language: ENG
    Copyright: 2021
  • Automating the Paris Subway (A)

    Automating the Paris Subway (A)

    by Elena Corsi • Michel Anteby • Emilie Billaud

    In 2001, the head of the Paris Subway reflected on how to transform Line 1 into a driverless line without triggering a social conflict. After the shock of the 2000 Notre Dame de Lorette subway accident, in which a train derailed and caused 25 injuries in a Paris subway station, the state-owned Paris... More

    Language: ENG
    Copyright: 2012
  • Automating the Paris Subway (B)

    Automating the Paris Subway (B)

    by Elena Corsi • Michel Anteby • Emilie Billaud

    Supplement for case 413061... More

    Language: ENG
    Copyright: 2012
  • BASF: Co-Creating Innovation (A)

    BASF: Co-Creating Innovation (A)

    by Emilie Billaud • V. Kasturi Rangan • Vincent Dessain

    In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. Five hundred project ideas had been created, of which 100 had already moved to the company's conventional... More

    Language: ENG
    Copyright: 2017
  • BASF: Co-Creating Innovation (B)

    BASF: Co-Creating Innovation (B)

    by Emilie Billaud • V. Kasturi Rangan • Vincent Dessain

    Supplements the (A) case. ... More

    Language: ENG
    Copyright: 2017
  • Sigfox: Building a Global IoT Network

    Sigfox: Building a Global IoT Network

    by Emilie Billaud • Rajiv Lal • Mette Fuglsang Hjortshoej

    In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to the internet. As the startup was... More

    Language: ENG
    Copyright: 2018
  • Parrot: Navigating the Nascent Drone Industry

    Parrot: Navigating the Nascent Drone Industry

    by Emilie Billaud • Vincent Dessain • Rory McDonald

    In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic toys and, significantly, the AR D... More

    Language: ENG
    Copyright: 2019
  • Creating the French Behavioral Insights Team

    Creating the French Behavioral Insights Team

    by Emilie Billaud • Michael Luca • Ariella Kristal

    This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence and persuasion. Students are aske... More

    Language: ENG
    Copyright: 2018
  • The Novartis Malaria Initiative

    The Novartis Malaria Initiative

    by Emilie Billaud • Vincent Dessain • Michael Chu

    The Novartis Malaria Initiative was designed, as a result of a precedent-setting agreement with the World Health Organization in 2001, to provide a breakthrough treatment for malaria-"at no profit"-for public health systems. What had begun as an exemplary act of corporate responsibility had succeede... More

    Language: ENG
    Copyright: 2014
  • Just Arrived: Integrating Refugees in Sweden

    Just Arrived: Integrating Refugees in Sweden

    by Emilie Billaud • Mette Fuglsang Hjortshoej • Brian Trelstad

    Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the case enables a comparative analysis of a few of the core choices that a... More

    Language: ENG
    Copyright: 2020
  • Sanofi Pasteur: The Dengue Vaccine Dilemma

    Sanofi Pasteur: The Dengue Vaccine Dilemma

    by Emilie Billaud • V. Kasturi Rangan • Vincent Dessain • David E. Bloom

    In 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a good balanced immune answer, it ha... More

    Language: ENG
    Copyright: 2014
  • Go Beyond Investing

    Go Beyond Investing

    by Daniela Beyersdorfer • Emilie Billaud • Vincent Dessain • Lynda M. Applegate

    In 2013, Brigitte Baumann, founder of the Pan-European angel investing provider Go Beyond Investing, reflected on the evolution of her venture and the way forward. Her company, which offered deal flow and training to novice and experienced angel investors and ran investor groups in several European ... More

    Language: ENG
    Copyright: 2014
  • Angel Investments in Europe and Recent Developments in Crowdfunding

    Angel Investments in Europe and Recent Developments in Crowdfunding

    by Daniela Beyersdorfer • Emilie Billaud • Vincent Dessain • Lynda M. Applegate

    This technical note provides information on the evolution and current state of angel investing in Europe. The note first describes the role and types of angel investors, focusing on their investment preferences and practices. It then details the new trends in the market, including the development of... More

    Language: ENG
    Copyright: 2014
  • BlaBlaCar: The Road Ahead...

    BlaBlaCar: The Road Ahead...

    by Emilie Billaud • Karim R. Lakhani • Arun Sundararajan • Caroline Caltagirone

    In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and competitive in the hyper competiti... More

    Language: ENG
    Copyright: 2017
  • Ce Soir-Là, Ils n‘Arrivent Plus Un par Un, Mais par Vagues: Coping with the Surge of Trauma Patients at L’Hôpital Universitaire La Pitié Salpêtrière—Friday, November 13, 2015

    Ce Soir-Là, Ils n‘Arrivent Plus Un par Un, Mais par Vagues: Coping with the Surge of Trauma Patients at L’Hôpital Universitaire La Pitié Salpêtrière—Friday, November 13, 2015

    by Herman B. Leonard • Emilie Billaud • Arnold M. Howitt

    HBS Professor Herman B. "Dutch" Leonard, Assistant Director Emilie Billaud (Europe Research Center), and Professor Arnold M. Howitt (Kennedy School of Government at Harvard University) prepared this case. It was reviewed and approved before publication by a company designate. Funding for the develop... More

    Language: ENG
    Copyright: 2018
  • BlaBlaCar: The Road Ahead...

    BlaBlaCar: The Road Ahead...

    by Emilie Billaud • Karim R. Lakhani • Arun Sundararajan • Caroline Caltagirone

    In 2017, the co-founders of BlaBlaCar-the world's largest long-distance carpooling company-reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and competitive in the hyper competiti... More

    Language: ENG
    Copyright: 2017
  • Evolution of the Drone Industry

    Evolution of the Drone Industry

    by Emilie Billaud • Andy Wu • Rory McDonald • Ryan Bayer

    This note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study "Parrot: Navigating the Nascent Drone Industry" (HBS ... More

    Language: ENG
    Copyright: 2019
  • Unilever's Response to the Future of Work

    Unilever's Response to the Future of Work

    by Emilie Billaud • William R. Kerr • Mette Fuglsang Hjortshoej

    In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever's Future of Work initiative aimed to accelerate t... More

    Language: ENG
    Copyright: 2020
  • What IKEA Do We Want?

    What IKEA Do We Want?

    by Cynthia A. Montgomery • Emilie Billaud • Vincent Dessain • Juan Alcacer

    In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort zones and embrace new strategic... More

    Language: ENG
    Copyright: 2020
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