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Henkel has to decide whether to replace its strong local detergent brands in Italy and Spain with its leading international brand, Persil. It faces pressure from retailers for international brand standardization. Its competitors, including P&G and Unilever, are consolidating their portfolios around ... More

SADAFCO has long enjoyed a dominant position in the milk and ice cream markets in Saudi Arabia. In the mid-1990s, this dominance was under threat as Nestle, Unilever, and Mars all entered the ice cream market. The case outlines the Saudi Arabian ice cream wars.... More

P&G has rapidly gained market leadership in Russia with the Always feminine protection brand. The distinctive emerging market strategies employed by P&G are discussed. In planning further market development, the management team faces three decisions: 1) whether to maintain the price premium of Alway... More

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Fashion retailer ZARA has achieved spectacular growth via a distinctive design-on-demand operating model. This case describes this model and outlines a number of challenges facing the company, with a particular emphasis on its international expansion. Includes color exhibits.... More

MasterCard must decide whether to renew the sponsorship of the World Cup and other soccer events in light of a 100% increase in the sponsorship fee and a strategic realignment by MasterCard. A rewritten version of an earlier case.... More

MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because distributor relationships fell through ... More

Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets. Loctite has a varied portfolio of int... More

The management of three U.S. multinationals have to decide whether to enter the Vietnam market and, if so, how.... More

By November 2000, Hewlett-Packard's Home Products Division (HPD) had been selling its Pavilion line of personal computers in Europe for almost five years. During that time, HPD had entered and exited Germany, struggled in France and the United Kingdom, and significantly reorganized its European oper... More

It was mid-December, 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of "The Championships, Wimbledon," the oldest of tennis's four Gr... More

Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now must to decide whether to enter the U.S. Hispanic market and which of its two core businesses (retail and finance) to ... More

In April 1997, the president of Amway Japan (AJL, Tokyo, Japan), pondered how to reverse the first performance decline the company has experienced since entering the Japanese direct selling market in 1979. Established as the tenth overseas subsidiary of Amway Corp. of Ada, Michigan, AJL had grown to... More

The Disco chain of supermarkets has pursued a successful local niche strategy in Argentina to compete with intense competition from multinational chains. Now Disco considers options for expanding its regional strength.... More

This series is designed for those who know biblical languages. It is written primarily for the pastor and Bible teacher, not for the scholar. That is, the aim is not to review and offer a critique of every possible interpretation that has ever been given to a passage, but to exegete each passage of ... More

This series is designed for those who know biblical languages. It is written primarily for the pastor and Bible teacher, not for the scholar. That is, the aim is not to review and offer a critique of every possible interpretation that has ever been given to a passage, but to exegete each passage of ... More

Our world today--from the phone in your pocket to the car that you drive, the allure of social media to the strategy of the Pentagon--has been shaped irrevocably by the technology of silicon transistors. Year after year, for half a century, these tiny switches have enabled ever-more startling capab... More

The examination of social memory and heritage tourism has grown considerably over the past few decades as scholars have critically re-examined the relationships between past memories and present actions at international, national, and local scales. Methodological innovation and reflection have accom... More

This Mark commentary bundle features volumes from the NIV Application Commentary Series, Zondervan Exegetical Commentary Series, and Expositor's Bible Commentary series authored by David E. Garland, Mark L. Strauss, and Walter W. Wessel. The diverse features from each of the volumes gives you all th... More

Inspired by Antonio Gramsci's writings on the history of subaltern classes, the authors in Mapping Subaltern Studies and the Postcolonial sought to contest the elite histories of Indian nationalists by adopting the paradigm of "history from below." Later on, the project shifted from its social histo... More

This Luke commentary bundle features volumes from the NIV Application Commentary Series, Zondervan Exegetical Commentary Series, and Expositor's Bible Commentary Series authored by Darrell L. Bock, David E. Garland, Walter L. Liefeld, and David W. Pao. The diverse features from each of the volumes g... More

This all-in-one commentary bundle on the book of Galatians features volumes from the NIV Application Commentary Series, Zondervan Exegetical Commentary Series, and Expositor's Bible Commentary Series. Each volume provides new and unique insights from leading biblical scholars Scot McKnight, Thomas S... More

The Word Biblical Commentary delivers the best in biblical scholarship, from the leading scholars of our day who share a commitment to Scripture as divine revelation. This series emphasizes a thorough analysis of textual, linguistic, structural, and theological evidence. The result is judicious and ... More

Ethics for Psychologists provides unique multicultural, moral, and legal perspectives to the standards of conduct in the field of psychology. The book describes complex ethical dilemmas students may encounter and offers a variety of frameworks through which to examine such dilemmas. ... More

Workers and their families, employers, and society as a whole benefit when providers deliver the best quality of care to injured workers and when they know how to provide effective services for both prevention and fitness for duty and understand why, instead of just following regulations. Designed ... More