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Entrepreneurs and small business owners are given a succinct, no B.S. education on today's affluent market. Kennedy groups the affluent into three segments - the ultra-affluent, affluent, and mass-affluent - and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case stud... More

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers... More

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book d... More

Tap into the power of the new psycho-cybernetics... More

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset-their ability to bond directly with their consumers. Small business entrepreneurs are armed to go "grassroots" ... More

" My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with... More

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners - a... More

The founders of the Information Marketing Association and 30 ultra-successful information marketers reveal carefully guarded information on building a highly profitable information marketing business. The 2nd edition offers new cases and success stories, new chapters on social networking and over 40... More

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their soc... More

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make-first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are... More

"Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations . . . become an irresi... More

News Reporting and Writing teaches print and digital media reporting and writing. This edition expands further into the digital realm while continuing to stress the essential reporting and writing skills that are the foundation for the profession - past, present, and future, no matter the medium. ... More

The Missouri Group's clear and authoritative step-by-step approach comes from years in the field and in the classroom. Through extensive contemporary examples and dependable, no-frills advice, the Missouri Group teaches students the reporting and writing skills they need to become effective journali... More

It's a tumultuous time in journalism as media forms evolve and new models emerge. There are few clear answers, but no one is more prepared than The Missouri Group to tackle these issues head on and to teach students the core, enduring journalism skills they need to succeed -- whether they write for... More

The way journalists work and how the public gets its news have changed dramatically. The media landscape has evolved and converged, and to succeed, journalism students must learn the fundamentals of journalism -- how to research, write, and tell a great story -- and use these skills in an increasin... More

Throughout this textbook, you will find content that has been developed to cover all of the American Diploma Project's (ADP) math benchmarks. The End-of-Course Assessment is modeled after the ADP Algebra 1 test and can serve as practice before taking the actual ADP test. ... More