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Search results: 44
  • A Hole In The Heart

    A Hole In The Heart

    by Christopher Marquis

    So begins this smart and charmingly written debut novel about a young woman trying to start over amid the grandeur of the Alaskan landscape and the creaky confines of an isolated fishing village and its relentless and pungent salmon cannery. A Hole in the Heart is the story of what happens when B... More

    Language: ENG
    Copyright: 2003
  • Better Business: How the B Corp Movement Is Remaking Capitalism

    Better Business: How the B Corp Movement Is Remaking Capitalism

    by Christopher Marquis

    A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone&’s future   Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide... More

    Language: ENG
    Copyright: 2020
  • The Dannon Company: Marketing and Corporate Social Responsibility (B)

    The Dannon Company: Marketing and Corporate Social Responsibility (B)

    by Christopher Marquis • Bobbi Thomason

    Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.... More

    Language: ENG
    Copyright: 2011
  • Green Mountain Coffee Roasters, Inc.

    Green Mountain Coffee Roasters, Inc.

    by Christopher Marquis • Zoe Yang

    A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities-seasonal starvation. Company leaders are driven to re... More

    Language: ENG
    Copyright: 2014
  • Continental Hope Group

    Continental Hope Group

    by Christopher Marquis • Qi Li

    This case provides an opportunity to examine and discuss how a traditional Chinese private business was launched and developed into a globalizing, multi-industry corporation. It also highlights how second generation entrepreneurs successfully developed an innovative industry model to sustain a green... More

    Language: ENG
    Copyright: 2015
  • B Lab: Can it Scale Business as a Force for Good?

    B Lab: Can it Scale Business as a Force for Good?

    by Christopher Marquis • Matthew Lee

    To achieve its goal of redefining success in business, B Lab recognizes it needs to scale. Its strategy to do so requires B Lab to depend heavily on new partners, venture into new markets, influence new audiences, and to strike a balance between standards and flexibility. Is this the right strategy ... More

    Language: ENG
    Copyright: 2015
  • Can an "Ethical" Bank Support Guns and Fracking? (HBR Case Study and Commentary)

    Can an "Ethical" Bank Support Guns and Fracking? (HBR Case Study and Commentary)

    by Christopher Marquis • Juan Almandoz

    HBR Case Study... More

    Language: ENG
    Copyright: 2014
  • Mao and Markets: The Communist Roots of Chinese Enterprise

    Mao and Markets: The Communist Roots of Chinese Enterprise

    by Christopher Marquis • Kunyuan Qiao

    A thoroughly researched assessment of how China&’s economic success continues to be shaped by the communist ideology of Chairman Mao   It was long assumed that as China embraced open markets and private enterprise, its state-controlled economy would fall by the wayside, that free markets would inevi... More

    Language: ENG
    Copyright: 2022
  • IBM: The Corporate Service Corps

    IBM: The Corporate Service Corps

    by Rosabeth Moss Kanter • Christopher Marquis

    Describes the conception, development and implementation of the Corporate Services Corps (CSC), an international community service assignment for high-potential IBM employees. The year 2008 was the pilot year of the CSC program, and 100 of IBM's best global employees were deployed to work for local ... More

    Language: ENG
    Copyright: 2009
  • China Environment Fund: Doing Well by Doing Good

    China Environment Fund: Doing Well by Doing Good

    by Christopher Marquis • Nancy Hua Dai

    In early 2010, cleantech investment pioneer Tsing Capital was planning for the China Environment Fund IV and considering how to maintain its commitment to social and environmental practices. Tsing Capital embraced its philosophy of "Doing Well by Doing Good" and developed a proprietary system to man... More

    Language: ENG
    Copyright: 2010
  • Warby Parker: Vision of a "Good" Fashion Brand

    Warby Parker: Vision of a "Good" Fashion Brand

    by Christopher Marquis • Laura Velez Villa

    In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had articulated a stakeholder-centric... More

    Language: ENG
    Copyright: 2012
  • How Much Is Sweat Equity Worth? (HBR Case Study and Commentary)

    How Much Is Sweat Equity Worth? (HBR Case Study and Commentary)

    by Christopher Marquis • Joshua D. Margolis

    HBR Case Study... More

    Language: ENG
    Copyright: 2012
  • China Environment Fund: Doing Well by Doing Good

    China Environment Fund: Doing Well by Doing Good

    by Christopher Marquis • Nancy Hua Dai

    In early 2010, cleantech investment pioneer Tsing Capital was planning for the China Environment Fund IV and considering how to maintain its commitment to social and environmental practices. Tsing Capital embraced its philosophy of "Doing Well by Doing Good" and developed a proprietary system to man... More

    Language: ENG
    Copyright: 2010
  • Warby Parker: Vision of a "Good" Fashion Brand

    Warby Parker: Vision of a "Good" Fashion Brand

    by Christopher Marquis • Laura Velez Villa

    In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had articulated a stakeholder-centric... More

    Language: ENG
    Copyright: 2012
  • Tim Keller at Katzenbach Partners LLC (A)

    Tim Keller at Katzenbach Partners LLC (A)

    by Christopher Marquis • Boris Groysberg • Ayesha Kanji

    Tracks of the first 6 months of a recent MBA grad, Tim Keller, at Katzenbach Partners, a boutique consulting firm focused on organizational change and strategy. Covers how Keller initially struggles with his assignment and ends with a question of whether or not he should attend a meeting that he was... More

    Language: ENG
    Copyright: 2006
  • Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (A)

    Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (A)

    by Christopher Marquis • Doug Guthrie • Yannis Katsarakis

    Gianna Angelopoulous-Daskalaki led the bidding organization that secured the 2004 Olympics for Athens and then later the preparations for those Games. Tracks her leadership style and how she and her team won the bid. After substantial planning problems threatened to cost Greece the Olympics, Angelop... More

    Language: ENG
    Copyright: 2006
  • Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (B)

    Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (B)

    by Christopher Marquis • Doug Guthrie • Yannis Katsarakis

    An abstract is not available for this product.... More

    Language: ENG
    Copyright: 2006
  • PNC Financial: Grow Up Great (A)

    PNC Financial: Grow Up Great (A)

    by Christopher Marquis • V. Kasturi Rangan • Alison Comings

    In 2003, PNC Financial focused its corporate citizenship and philanthropic resources on a ten-year, $100 million investment in early childhood education called PNC Grow Up Great. The case tracks the origination of Grow Up Great, how it was developed and implemented within PNC, and some of the key ch... More

    Language: ENG
    Copyright: 2009
  • Whole Foods: Balancing Social Mission and Growth

    Whole Foods: Balancing Social Mission and Growth

    by Christopher Marquis • Bobbi Thomason • Marya Besharov

    In 2009, Whole Foods stands at a crossroads. Their incredible growth over the past 25 years has vaulted them into the ranks of the largest US supermarkets and they have arguably led to the widespread acceptance of natural and organic foods in the United States. Yet more recently, Whole Foods has com... More

    Language: ENG
    Copyright: 2009
  • B Lab: Building a New Sector of the Economy

    B Lab: Building a New Sector of the Economy

    by Christopher Marquis • Bobbi Thomason • Andrew Klaber

    The founders of B Lab are on a mission to create a new sector of the economy, and are specifically focused on a three objectives: 1) building a community of Certified B Corporations (B=Benefit) that legally expand their corporate responsibilities to include consideration of diverse stakeholder inter... More

    Language: ENG
    Copyright: 2010
  • sweetriot 2.0

    sweetriot 2.0

    by Christopher Marquis • Bobbi Thomason • Donna Khalife

    In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and profits of her company, while ma... More

    Language: ENG
    Copyright: 2011
  • Social Innovation at salesforce.com

    Social Innovation at salesforce.com

    by Christopher Marquis • Marley C. Kornreich • Bobbi Thomason

    Salesforce.com recently implemented an innovative social enterprise business model whereby the Salesforce.com Foundation funds its operations and grant budget by selling discounted salesforce.com software licenses to nonprofits and education clients. The case recounts the development and initial sta... More

    Language: ENG
    Copyright: 2011
  • COSCO: Implementing Sustainability

    COSCO: Implementing Sustainability

    by Christopher Marquis • Juelin Yin • Dongning Yang

    In January 2005, China Ocean Shipping (Group) Company (COSCO) announced it would join the United Nations Global Compact (UNGC). At that time, COSCO initiated sustainability reporting practices in line with the UNGC, and over the next six years these efforts evolved into an information technology pla... More

    Language: ENG
    Copyright: 2011
  • Chairman Zhang and Broad Group: Growth Dilemmas

    Chairman Zhang and Broad Group: Growth Dilemmas

    by Christopher Marquis • Nancy Hua Dai • Juelin Yin

    Zhang Yue, founder and chairman of Broad Group, had developed a series of innovative products aimed at solving China's environmental problems. Broad Group's products, services, and management were guided by values that prioritized morals, responsibility, environmental protection, and energy conserva... More

    Language: ENG
    Copyright: 2011
  • China Greentech Initiative (CGTI)

    China Greentech Initiative (CGTI)

    by Christopher Marquis • Juelin Yin • Laura Velez Villa

    At the end of 2011, the founders of the China Greentech Initiative (CGTI) wanted to grow the company while respecting its unique hybrid business model that combined a collaborative open source community with more traditional strategic research services. The case follows CGTI from its initial goal of... More

    Language: ENG
    Copyright: 2012
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