Search Results

Search results: 1

  • Hundred-Year War: Coke vs. Pepsi--1890s-1990s

    by David Lane • Chiaki Moriguchi

    Through their competitive battle, Coca-Cola and PepsiCo have created a stable and highly profitable duopoly in the U.S. soft drink industry. As the domestic industry matured and the cola wars moved to international markets, Coke and Pepsi tried to redesign their competitive strategies as well as the... More

    Language: ENG
    Copyright: 1999
Refine Search
Show More Results

Enter a 10 or 13 digit numerical ISBN code
Categories