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  • Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry

    Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry

    by Sarah Williams • Roya Rahimi • Nikolaos Stylos • Bendegul Okumus

    Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key a... More

    Language: ENG
    Copyright: 2021
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