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This book is an academic work which reviews and critiques the research literature concerning violent games and their alleged effects on players. It examines the debates about the potential effects of these games and the divisions between scholars working in the field. It places the research on vio... More

Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news bulletins is lost to viewers within moments. In response, Barrie Gunter argues that this can be explained by the way in which televised news is writte... More

This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity an... More

This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in... More

Historically, there has been a lack of parity between women and men in senior corporate roles, particularly in major companies with the biggest market capitalisation. This can be partly explained by inequalities of career opportunity and also women’s self-perceptions. Yet there are plenty of example... More

Authoritative and illuminating, this book demonstrates how we reveal the secrets of our character through the disclosures we make about ourselves in the online world. The author expertly explores whether online information about people, derived from their search patterns, personal detail disclosures... More

Published in 1990, Poor Reception is a valuable contribution to the field of Communication Studies.... More

Children and Television Consumption in the Digital Era provides a comprehensive analysis of contemporary research on the developmental impact of children’s screen engagement in modern society. Barrie Gunter explores how the world of television has evolved to become almost unrecognisable from the br... More

The Psychology of the Selfie provides a comprehensive overview and analysis of research on the significance of selfies, offering insights into the topic from a psychological perspective and examining important issues such as body image, self-objectification, mental health and psychological benefits.... More

Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children’s lives, from clothes and accessories, toys and games, to music, entertainment media, advertising, and new media platforms. Parents, educators and politicians around the de... More

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why... More

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the o... More

This volume places the spotlight on the role different media and communications systems played in informing the public about the pandemic, shaping their views about what was happening and contributing to behavioural compliances with pandemic-related restrictions. Throughout the pandemic, media cov... More

This volume examines the undesirable or harmful cognitive, emotional and behavioural side-effects of COVID-19 and of the behavioural restrictions imposed by governments on their populations during the pandemic. Societal "lockdowns" and other intervening behavioural restrictions, built significantl... More

This volume examines the topic of compliance with COVID-19 restrictions, and the non-pharmaceutical measures taken by governments in attempts to bring the pandemic under control. Discovery that COVID-19 was largely transmitted through the air meant that public health strategies were needed to limit... More

This book is concerned with the provision of health information remotely via the latest communications technologies. The rapidly aging population has led governments to seek more effective methods of maintaining high standards of public health through the cultivation of healthy living, as well as im... More

Originally published in 2003. This book examines the growth of news provision on the internet and its implications for news presentation, journalism practice, news consumers, and the business of running news organizations. Much of the focus is placed on the migration of newspapers onto the internet,... More

This book examines the representation, impact, and issues relating to the control and regulation of sex in the media. It covers work that has been conducted around the world on the depiction of sex in the mainstream mass media, especially the audio-visual media of film, television, and video, and th... More

Does violence on TV lead to violent behaviour? How does screen time impact child development? What is the effect of advertising on a child’s behaviour? Twenty years after the publication of the first edition of Children and Television, these issues remain as pertinent as ever. In the new Classic Edi... More

Blaming the media for reproducing and extolling unrealistic female bodies has almost become a popular truism. Even medical opinion notes that the media can influence young women to starve themselves and therefore act as a possible causal factor of disordered eating. Yet surprisingly, little work ... More

Corporate Assessment, first published in 1993, looks at four types of company audit and provides a pragmatic, readable guide for managers. The authors show how assessment of a company in terms of its culture, climate, communications and customers can enhance management vision and lead to recommendat... More

Television is often accused of showing too much violence. However, it is rare that anyone stops to ask what this statement means. Violence on Television provides an objective analysis of the violence on television, how much there is and what form it takes.It presents findings from the largest ever s... More

Originally published in 1989, this is a unique reference source to the social attitudes of British adolescents of the time. The authors, both experienced researchers, draw on a sample of over 2,000 adolescents from all over the British Isles, including Northern Ireland and the north of Scotland as w... More

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon yo... More

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successf... More