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  • Vacation Decision Making

    by Alain Decrop

    This book explores the complex decision-making processes involved in choosing and buying tourism products and services. It combines a theoretical overview of the basics of tourist behavior and decision-making, with the results of an in-depth qualitative study of vacationers.... More

    Language: ENG
    Copyright: 2006

  • Handbook of Tourist Behavior: Theory & Practice (Routledge Advances in Tourism)

    by Alain Decrop • Metin Kozak

    In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes a... More

    Language: ENG
    Copyright: 2009
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