Best-Worst Scalingby Jordan J. Louviere • Louviere, Jordan J. and Flynn, Terry N. and Marley, A. A. J. • Terry N. Flynn • Marley, A. A. J.
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, bus... MoreLanguage: ENGCopyright: 2015
Choice, Decision, and Measurement: Essays in Honor of R. Duncan Luce
This volume is the result of a conference held at the University of California, Irvine, on the topics that provide its title -- choice, decision, and measurement. The conference was planned, and the volume prepared, in honor of Professor R. Duncan Luce on his 70th birthday. Following a short autobio... MoreLanguage: ENGCopyright: 1997