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Best-Worst Scalingby Jordan J. Louviere • Louviere, Jordan J. and Flynn, Terry N. and Marley, A. A. J. • Terry N. Flynn • Marley, A. A. J.
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, bus... MoreLanguage: ENGCopyright: 2015