Advertising and Violence
Synopsis
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.
- Copyright:
- 2015 Taylor
Book Details
- Book Quality:
- ISBN-13:
- 9781317477709
- Publisher:
- Taylor and Francis
- Date of Addition:
- 2022-05-25T18:53:34Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.