Wine Marketing
Synopsis
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
- Copyright:
- 2008 C. Michael Hall and Richard Mitchell.
Book Details
- Book Quality:
- ISBN-13:
- 9781136348792
- Publisher:
- Taylor and Francis
- Date of Addition:
- 2022-05-24T22:59:52Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.