Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

Is Military Advertising Effective?  An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

Synopsis

Copyright:
2003 RAND

Book Details

Book Quality:
ISBN-13:
9780833035981
Publisher:
RAND Corporation
Date of Addition:
Language:
English
Categories:
Business and Finance, Nonfiction, Politics and Government,
Usage Restrictions:
This is a copyrighted book.