Urban Company is an India based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating platform, like many other marketplace platforms such as Uber, Airbnb, and Trip Advisor have done, the company invested in training and supporting the service providers, thus getting significantly involved in the service delivery process itself. While this approach increased the company's costs and slowed down its growth, the company's founders believed that its strategy will ultimately lead to a more sustainable business model. During the COVID pandemic, while the company's business was under significant pressure, the founders proposed to double down on this approach even further to build differentiation, and to strengthen customer trust even more. Is this strategy viable? How should the company leverage its current market position as it examines expansion into new verticals, new customer segments, and new geographies?
- 2020 HBS
Choosing a Book Format
EPUB is the standard publishing format used by many e-book readers including iBooks, Easy Reader, VoiceDream Reader, etc. This is the most popular and widely used format.
DAISY format is used by GoRead, Read2Go and most Kurzweil devices.
Audio (MP3) format is used by audio only devices, such as iPod.
Braille format is used by Braille output devices.
DAISY Audio format works on DAISY compatible players such as Victor Reader Stream.
Accessible Word format can be unzipped and opened in any tool that supports .docx files.