The Routledge Companion to Nonprofit Marketing

Synopsis
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.An introductory sectio
- Copyright:
- 2008 Adrian Sargeant, Walter Wymer
Book Details
- Book Quality:
- ISBN-13:
- 9781134114900
- Publisher:
- Taylor and Francis
- Date of Addition:
- 2020-04-04T18:32:02Z
- Language:
- English
- Categories:
- Business and Finance, Nonfiction,
- Usage Restrictions:
- This is a copyrighted book.
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