Wegmans and the Produce Revolution
Synopsis
Wegmans is considered the "best" food retailer in the United States by Fortune Magazine. The produce department has been a key distinguishing feature of the store. The changes in the U.S. and global produce industry are forcing Wegmans to rethink its role in the industry. Teaching Purpose: The produce industry is an excellent example of the revolution occurring in the food industry. Enables students to evaluate changes in the produce industry.
- Copyright:
- 1993 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2018-01-29T16:05:28Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.