Fundraising Management
Synopsis
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.
Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
- Copyright:
- 2004 Adrian Sargeant and Elaine Jay
Book Details
- Book Quality:
- ISBN-13:
- 9781134372430
- Publisher:
- Taylor and Francis
- Date of Addition:
- 2018-01-05T02:20:15Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.