Godrej & Boyce Manufacturing Company Limited is one of the companies owned by Godrej Group, an Indian conglomerate with annual turnover of more than $4 billion. After learning about disruptive innovation and prompted by the strategic vision of Jamshyd Godrej (managing director and chairman of the board at Godrej & Boyce Mfg. Co.), Godrej & Boyce decided to target the 80 percent of Indians who did not have access to conventional refrigerators with a product called chotuKool. This case chronicles the journey that Godrej & Boyce engineers and product managers went through to develop chotuKool and their experience selling to a market the company typically does not target with appliances. It introduces students to disruptive innovation from the point of view of a multi-billion company.
- 2016 HBS
Choosing a Book Format
EPUB is the standard publishing format used by many e-book readers including iBooks, Easy Reader, VoiceDream Reader, etc. This is the most popular and widely used format.
DAISY format is used by GoRead, Read2Go and most Kurzweil devices.
Audio (MP3) format is used by audio only devices, such as iPod.
Braille format is used by Braille output devices.
DAISY Audio format works on DAISY compatible players such as Victor Reader Stream.
Accessible Word format can be unzipped and opened in any tool that supports .docx files.